Green Goes Mainstream

I've been remarking for the last few days that it seems like the green movement has taken off. Maybe I should say taken off again, since really, there was a brief flirtation with the environment when I was a child... you know, the whole recycling craze. That was the first real movement towards the environment in my lifetime that I can remember. There have also, I suppose, been commercials about limiting power use, but I've always thought they were more about the fact that the utilities didn't want to invest in more capacity...

Anyway, what really has pushed me towards the realization that this is indeed being deeply driven into the masses thinking isn't that the politicians are getting into it, but rather that the consumer products companies are. I saw a commercial the other day for Cold Water Tide heralding the use of cold water as being good for the environment, not for your clothes.

If small product marketers are starting to use the environment as a selling pitch, the environmental movement might actually have a chance.